Our leaders are passionate industry experts who bring deep experience in their respective fields. They don’t have fancy offices, but they do have laughter and humility in spades.
Chief Executive Officer
Chief Operating Officer
Chief People & Growth Officer
Chief Merchandising Officer
Chief Marketing Officer
Chief Financial Officer
EVP, Legal & Regulatory and General Counsel
SVP of Operations, Supply Chain, & Emerging Markets
SVP of Operations
SVP of People
VP of International
VP of Merchandising, Greenery/Décor
VP of Digital Experience and Product Management
VP of eCommerce
VP of Data Insights
VP of Inventory Planning
VP of Finance and Accounting
VP of Program Management
General Manager and Business Lead, Europe
Chief of Staff, ROHQ
Director of Marketing
Senior Counsel - Manila
The Balsam Brandits
Our team means everything to us—it shapes who we are and how we work. We prioritize finding individuals who want to make an impact in a growing company that values relationship-building, authenticity, and setting the bar high.
Meet some of our team members below and see what makes them tick:
When she’s not analyzing data, Emma can be found watching Marvel movies, listening to Taylor Swift, or drinking an espresso.
Davin is a product sourcer and music geek. When he's not visiting factories, you can find him at a concert.
Krystiana Dela Cuadra
A Jack of All Trades in the office and in photo shoots, Krystiana's obsessions include working out and collecting Nutcrackers.
When Chris is not working with data and numbers, he is either gaming or trading cryptocurrency
Joshua is a self-proclaimed Minister of Design. He bakes pictures, seasons them with creativity and serves 'em "hot".
By day, Emma's our localization maestro; at night she bakes to the sweet sound of 40's and 50's jazz.
Content marketing, writing, and mommy/wifey duties keep Ginyn busy. To rest, she bakes or escapes to K-drama land.
Miranda enjoys being a part of the Creative Team and helps craft the Balsam customer experience with her brand design contributions. If she isn’t working, she’s spending time with her husband and son outside!
After 8 hours of working on Order Processing. Patty still stays online, either browsing Shopee, or watches YouTube or Netflix.
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Christina is our superwoman of the Boise office! When she’s not planning the next team celebration, you can find her frolicking around the Pacific Northwest visiting family.
Apart from managing websites, Joyce enjoys her Instagram feed of cute animal photos and trending #WabbitAdventures.
As the data expert for our growth team, Rishika spends her days in PowerBI and perfecting her coding skills. By night, she loves to shoot some hoops!
When she’s not handling floral and greenery samples at work, Priscilla is taking care of her 65 (and counting) real indoor plants at home.
While Jason is hard at work in Operations, he is also working his way through the assortment of Balsam provided snacks!
Zha loves the world of words. In the multiverse, she coaches a basketball team and manages professional wrestlers.
Rea oversees marketing strategies, ensuring budgets are spent wisely while personally splurging on coffee.
Ronn brings all the colors of the rainbow to everything he does -- from marketing campaigns and team get-togethers to celebrating Pride!
When Suhaib is not in his eCommerce world, he reads a book, writes an article, or plays board games with his family.
Karen knows how to keep customers engaged. At home, she relaxes by whipping delicious meals for her family.
Fun in the sun
At Balsam, we're all about real connections—it's practically our thing! Our company trips? Think beach getaways where work takes a vacay and friendships take the spotlight. Picture this: beachside chats, poolside chill sessions, and feasts with the best local cuisine. From Maui to Oahu, Zambales to Tagaytay, these trips are proof of our unity and team spirit. Next stop? Who knows! But one thing's for sure: Balsam's committed to keeping the tradition alive, bringing us closer and celebrating our wins!
At Balsam, we value our in-office environments where professionals from diverse backgrounds collaborate together, enjoying shared lunches, engaging in ping pong tournaments, and celebrating our successes together. Beyond the physical spaces, our global team bridges our distances through technology and fostering strong relationships across geographies. Whether together in the office or working remotely, our culture celebrates collaboration and achievements, and embraces the blend of physical and digital realms, ensuring that our Brandits find fulfillment and connection in their work-life journey.
Breaking Bread, Building Bonds
Our in-person hybrid teams blend the best of both worlds, coming together regularly to share meals, indulge in snacks, and celebrate milestones. These moments foster a sense of camaraderie, enabling us to collaborate more effectively, understand each other better, and ultimately, drive our collective success. Whether it's a casual lunch, impromptu snack break, or a jubilant celebration, these shared experiences form the heart of our workplace culture.
I just wait for the awkward pause and then I know it's me.