Our Leadership
Our leaders are passionate industry experts who bring deep experience in their respective fields. They don’t have fancy offices, but they do have laughter and humility in spades.
Mac Harman
Chief Executive Officer
Caroline Tuan
Chief Operating Officer
Claire Magat Selden
Chief People & Growth Officer
Jen Derry
Chief Merchandising Officer
Karima Ridgley
Chief Marketing Officer
Mike Rockwood
Chief Financial Officer
France Roy
Chief Technology Officer
Nat Roland
EVP, Legal & Regulatory and General Counsel
Mike Shaughnessy
SVP of Operations, Supply Chain, & Emerging Markets
Bernie Leas
SVP of Operations
Erin Chow
SVP of People
Pablo Diaz
VP of International
Mercedes Feller
VP of Merchandising, Greenery/Décor
Jennifer Howard
VP of Digital Experience
Jill Jackman
VP, Creative Director
Anjali Rele
VP of eCommerce
Amanda Sadie
VP of Inventory Planning
Lindsay Shrum
VP of Finance and Accounting
Tanvi Sikand
VP of Marketing, International & Growth
Rianna Stoll
VP of Program and Product Management
Regional Directors
Richard Moyles
General Manager and Business Lead, Europe
Joanne Litiatco
Chief of Staff, ROHQ
Kat Pamatian
Director of Marketing
Jess Hilado
Senior Counsel - Manila
The Balsam Brandits
Our team means everything to us—it shapes who we are and how we work. We prioritize finding individuals who want to make an impact in a growing company that values relationship-building, authenticity, and setting the bar high.
Meet some of our team members below and see what makes them tick:
Emma Pascal
When she’s not analyzing data, Emma can be found watching Marvel movies, listening to Taylor Swift, or drinking an espresso.
Davin Chang
Davin is a product sourcer and music geek. When he's not visiting factories, you can find him at a concert.
Krystiana Dela Cuadra
A Jack of All Trades in the office and in photo shoots, Krystiana's obsessions include working out and collecting Nutcrackers.
Chris Arias
When Chris is not working with data and numbers, he is either gaming or trading cryptocurrency
Joshua Falco
Joshua is a self-proclaimed Minister of Design. He bakes pictures, seasons them with creativity and serves 'em "hot".
Emma Keane
By day, Emma's our localization maestro; at night she bakes to the sweet sound of 40's and 50's jazz.
Ginyn Cadavillo
Content marketing, writing, and mommy/wifey duties keep Ginyn busy. To rest, she bakes or escapes to K-drama land.
Miranda Joondeph
Miranda enjoys being a part of the Creative Team and helps craft the Balsam customer experience with her brand design contributions. If she isn’t working, she’s spending time with her husband and son outside!
Patty Hofileña
After 8 hours of working on Order Processing. Patty still stays online, either browsing Shopee, or watches YouTube or Netflix.
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Christina Focht
Christina is our superwoman of the Boise office! When she’s not planning the next team celebration, you can find her frolicking around the Pacific Northwest visiting family.
Joyce Lin
Apart from managing websites, Joyce enjoys her Instagram feed of cute animal photos and trending #WabbitAdventures.
Rishika Chaudhary
As the data expert for our growth team, Rishika spends her days in PowerBI and perfecting her coding skills. By night, she loves to shoot some hoops!
Priscilla Spicer
When she’s not handling floral and greenery samples at work, Priscilla is taking care of her 65 (and counting) real indoor plants at home.
Jason Green
While Jason is hard at work in Operations, he is also working his way through the assortment of Balsam provided snacks!
Meghana Remala
Meghana enjoys finding great deals and turning them into opportunities. She appreciates the art of negotiation and creating win-win situations. At one point, she was able to collect used furniture for free and resell it at a fair profit!
Rea Pagar
Rea oversees marketing strategies, ensuring budgets are spent wisely while personally splurging on coffee.
Ronn Lagdameo
Ronn brings all the colors of the rainbow to everything he does -- from marketing campaigns and team get-togethers to celebrating Pride!
Suhaib Qidwai
When Suhaib is not in his eCommerce world, he reads a book, writes an article, or plays board games with his family.
James Tsang
James is native to San Francisco, born and raised in the Richmond district.
A Growing Team
Balsam has offices worldwide, stretching from our original location in California's Bay Area all the way to the Philippines. We like using work as an excuse to travel to cool new places, so expect to see more cities pop up on this map as we grow!
Redwood City, CA
Our first office was a single desk in a tiny Palo Alto apartment; we’ve come a long way since then!
Boise, ID
Our largest U.S. office can be found in the heart of Downtown Boise. We're thrilled to be in a place named one of the best towns to live and work by Outside Magazine, Sunset, and Forbes. Sorry Boise, the secret is out!
Dublin, IE
Dublin is our international HQ and a hop, skip and jump from Balsam's European operations in the UK, Germany and France
Manila, PH
Mabuhay! Our operations in Manila have been present for over 10 years. Representing nearly every function, our Philippines team is known for their culinary celebrations, Karaoke sing-offs, and heavy use of emojis. 😊 😊 😊
Ontario, Canada
Our small but mighty team in Canada are members of our Technology function!
Mexico City, Mexico
Continued growth in our Technology function allowed us to grow our international team to Mexico!THE TEAM THAT PLAYS TOGETHER
Fun in the sun
At Balsam, we're all about real connections—it's practically our thing! Our company trips? Think beach getaways where work takes a vacay and friendships take the spotlight. Picture this: beachside chats, poolside chill sessions, and feasts with the best local cuisine. From Maui to Oahu, Zambales to Tagaytay, these trips are proof of our unity and team spirit. Next stop? Who knows! But one thing's for sure: Balsam's committed to keeping the tradition alive, bringing us closer and celebrating our wins!
Global Team
At Balsam, we value our in-office environments where professionals from diverse backgrounds collaborate together, enjoying shared lunches, engaging in ping pong tournaments, and celebrating our successes together. Beyond the physical spaces, our global team bridges our distances through technology and fostering strong relationships across geographies. Whether together in the office or working remotely, our culture celebrates collaboration and achievements, and embraces the blend of physical and digital realms, ensuring that our Brandits find fulfillment and connection in their work-life journey.
Breaking Bread, Building Bonds
Our in-person hybrid teams blend the best of both worlds, coming together regularly to share meals, indulge in snacks, and celebrate milestones. These moments foster a sense of camaraderie, enabling us to collaborate more effectively, understand each other better, and ultimately, drive our collective success. Whether it's a casual lunch, impromptu snack break, or a jubilant celebration, these shared experiences form the heart of our workplace culture.
Spotify called me a witch again
