Our Leadership

Our leaders are passionate industry experts who bring deep experience in their respective fields. They don’t have fancy offices, but they do have laughter and humility in spades.

Mac Harman

Chief Executive Officer

Caroline Tuan

Chief Operating Officer

Claire Magat

Chief People & Growth Officer

Jen Derry

Chief Merchandising Officer

Karima Ridgley

Chief Marketing Officer

Mike Rockwood

Chief Financial Officer

Nat Roland

EVP, Legal & Regulatory and General Counsel

Mike Shaughnessy

SVP of Operations, Supply Chain, & Emerging Markets

Bernie Leas

SVP of Operations

Erin Chow

SVP of People

Pablo Diaz

VP of International

Mercedes Feller

VP of Merchandising, Greenery/Décor

Jennifer Howard

VP of Digital Experience and Product Management

Jill Jackman

Creative Director

Anjali Rele

VP of eCommerce

Mike Rokovich

VP of Data Insights

Amanda Sadie

VP of Inventory Planning

Lindsay Shrum

VP of Finance, Treasury & Controller

Rianna Stoll

VP of Program Management

Regional Directors

Joanne Litiatco

Chief of Staff, ROHQ

Kat Pamatian

Director of Marketing

Jess Hilado

Senior Counsel - Manila

The Balsam Brandits

Our team means everything to us—it shapes who we are and how we work. We prioritize finding individuals who want to make an impact in a growing company that values relationship-building, authenticity, and setting the bar high.

Meet some of our team members below and see what makes them tick:

Emma Pascal

When she’s not analyzing data, Emma can be found watching Marvel movies, listening to Taylor Swift, or drinking an espresso.

Davin Chang

Davin is a product sourcer and music geek. When he's not visiting factories, you can find him at a concert.

Krystiana Dela Cuadra

A Jack of All Trades in the office and in photo shoots, Krystiana's obsessions include working out and collecting Nutcrackers.

Chris Arias

When Chris is not working with data and numbers, he is either gaming or trading cryptocurrency

Joshua Falco

Joshua is a self-proclaimed Minister of Design. He bakes pictures, seasons them with creativity and serves 'em "hot".

Emma Keane

By day, Emma's our localization maestro; at night she bakes to the sweet sound of 40's and 50's jazz.

Ginyn Cadavillo

Content marketing, writing, and mommy/wifey duties keep Ginyn busy. To rest, she bakes or escapes to K-drama land.

Miranda Joondeph

Miranda enjoys being a part of the Creative Team and helps craft the Balsam customer experience with her brand design contributions. If she isn’t working, she’s spending time with her husband and son outside!

Pat Arceta

After 8 hours of working on Order Processing. Patty still stays online, either browsing Shopee, or watches YouTube or Netflix.

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Christina Focht

Christina is our superwoman of the Boise office! When she’s not planning the next team celebration, you can find her frolicking around the Pacific Northwest visiting family.

Joyce Lin

Apart from managing websites, Joyce enjoys her Instagram feed of cute animal photos and trending #WabbitAdventures.

Nichole Santa Maria

By day, Nichole oversees all of our marketing efforts for Balsam Hill US. By night, you can find her binging all of the latest Hallmark Christmas movies.

Priscilla Spicer

When she’s not handling floral and greenery samples at work, Priscilla is taking care of her 65 (and counting) real indoor plants at home.

Jason Green

While Jason is hard at work in Operations, he is also working his way through the assortment of Balsam provided snacks!

Zha Servidad

Zha loves the world of words. In the multiverse, she coaches a basketball team and manages professional wrestlers.

Rea Pagar

Rea oversees marketing strategies, ensuring budgets are spent wisely while personally splurging on coffee.

Ronn Lagdameo

Ronn brings all the colors of the rainbow to everything he does -- from marketing campaigns and team get-togethers to celebrating Pride!

Suhaib Qidwai

When Suhaib is not in his eCommerce world, he reads a book, writes an article, or plays board games with his family.

Karen Navarro

Karen knows how to keep customers engaged. At home, she relaxes by whipping delicious meals for her family.

A Growing Team

Balsam has offices worldwide, stretching from our original location in California's Bay Area all the way to the Philippines. We like using work as an excuse to travel to cool new places, so expect to see more cities pop up on this map as we grow!

Boise, Idaho
Dublin, Ireland
Manila, Philipines
Redwood City, CA


Company Trip to Hawaii

Fun in the sun

Balsam is known for taking company trips to the Hawaiian Islands. Families are invited and there is no work allowed, only bonding on the beach, the pool and out to eat at great local eateries. We’ve hit Maui, Oahu and the Big Island. Where to next?

Zoom meeting

Global Team

Balsam team members don't let physical distance stop us from building relationships. We work across our global geographies daily, using technology to keep communications lines open and stay connected to each other.

Office Ping Pong

Games we play

Our office comes alive daily with friendly games of foosball and—occasionally intense—ping pong. We always have a jigsaw puzzles going, for when we need a mental break.

I just wait for the awkward pause and then I know it's me.

— Mike

We Celebrate Individuality

We’re always looking for talented and fun individuals to join our team.

Join us

We Celebrate Individuality

We’re always looking for talented and fun individuals to join our team.

Join us