Our Leadership

Our leaders are passionate industry experts who bring deep experience in their respective fields. They don’t have fancy offices, but they do have laughter and humility in spades.

Mac Harman

Chief Executive Officer

Caroline Tuan

Chief Operating Officer

Claire Magat

Chief People & Growth Officer

Jen Derry

Chief Merchandising Officer

Karima Ridgley

Chief Marketing Officer

Mike Rockwood

Chief Financial Officer

France Roy

Chief Technology Officer

Nat Roland

EVP, Legal & Regulatory and General Counsel

Mike Shaughnessy

SVP of Operations, Supply Chain, & Emerging Markets

Bernie Leas

SVP of Operations

Erin Chow

SVP of People

Pablo Diaz

VP of International

Mercedes Feller

VP of Merchandising, Greenery/Décor

Jennifer Howard

VP of Digital Experience

Jill Jackman

VP, Creative Director

Anjali Rele

VP of eCommerce

Mike Rokovich

VP of Data Governance & Literacy

Amanda Sadie

VP of Inventory Planning

Lindsay Shrum

VP of Finance and Accounting

Tanvi Sikand

VP of Marketing, BHI & Growth

Rianna Stoll

VP of Program and Product Management

Regional Directors

Richard Moyles

General Manager and Business Lead, Europe

Joanne Litiatco

Chief of Staff, ROHQ

Kat Pamatian

Director of Marketing

Jess Hilado

Senior Counsel - Manila

The Balsam Brandits

Our team means everything to us—it shapes who we are and how we work. We prioritize finding individuals who want to make an impact in a growing company that values relationship-building, authenticity, and setting the bar high.

Meet some of our team members below and see what makes them tick:

Emma Pascal

When she’s not analyzing data, Emma can be found watching Marvel movies, listening to Taylor Swift, or drinking an espresso.

Davin Chang

Davin is a product sourcer and music geek. When he's not visiting factories, you can find him at a concert.

Krystiana Dela Cuadra

A Jack of All Trades in the office and in photo shoots, Krystiana's obsessions include working out and collecting Nutcrackers.

Chris Arias

When Chris is not working with data and numbers, he is either gaming or trading cryptocurrency

Joshua Falco

Joshua is a self-proclaimed Minister of Design. He bakes pictures, seasons them with creativity and serves 'em "hot".

Emma Keane

By day, Emma's our localization maestro; at night she bakes to the sweet sound of 40's and 50's jazz.

Ginyn Cadavillo

Content marketing, writing, and mommy/wifey duties keep Ginyn busy. To rest, she bakes or escapes to K-drama land.

Miranda Joondeph

Miranda enjoys being a part of the Creative Team and helps craft the Balsam customer experience with her brand design contributions. If she isn’t working, she’s spending time with her husband and son outside!

Patty Hofileña

After 8 hours of working on Order Processing. Patty still stays online, either browsing Shopee, or watches YouTube or Netflix.

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Christina Focht

Christina is our superwoman of the Boise office! When she’s not planning the next team celebration, you can find her frolicking around the Pacific Northwest visiting family.

Joyce Lin

Apart from managing websites, Joyce enjoys her Instagram feed of cute animal photos and trending #WabbitAdventures.

Rishika Chaudhary

As the data expert for our growth team, Rishika spends her days in PowerBI and perfecting her coding skills. By night, she loves to shoot some hoops!

Priscilla Spicer

When she’s not handling floral and greenery samples at work, Priscilla is taking care of her 65 (and counting) real indoor plants at home.

Jason Green

While Jason is hard at work in Operations, he is also working his way through the assortment of Balsam provided snacks!

Zha Servidad

Zha loves the world of words. In the multiverse, she coaches a basketball team and manages professional wrestlers.

Rea Pagar

Rea oversees marketing strategies, ensuring budgets are spent wisely while personally splurging on coffee.

Ronn Lagdameo

Ronn brings all the colors of the rainbow to everything he does -- from marketing campaigns and team get-togethers to celebrating Pride!

Suhaib Qidwai

When Suhaib is not in his eCommerce world, he reads a book, writes an article, or plays board games with his family.

Karen Navarro

Karen knows how to keep customers engaged. At home, she relaxes by whipping delicious meals for her family.

A Growing Team

Balsam has offices worldwide, stretching from our original location in California's Bay Area all the way to the Philippines. We like using work as an excuse to travel to cool new places, so expect to see more cities pop up on this map as we grow!

Boise, Idaho
Dublin, Ireland
Manila, Philipines
Redwood City, CA

THE TEAM THAT PLAYS TOGETHER

Company Trip to Hawaii

Fun in the sun


At Balsam, we're all about real connections—it's practically our thing! Our company trips? Think beach getaways where work takes a vacay and friendships take the spotlight. Picture this: beachside chats, poolside chill sessions, and feasts with the best local cuisine. From Maui to Oahu, Zambales to Tagaytay, these trips are proof of our unity and team spirit. Next stop? Who knows! But one thing's for sure: Balsam's committed to keeping the tradition alive, bringing us closer and celebrating our wins!

Global Team


At Balsam, we value our in-office environments where professionals from diverse backgrounds collaborate together, enjoying shared lunches, engaging in ping pong tournaments, and celebrating our successes together. Beyond the physical spaces, our global team bridges our distances through technology and fostering strong relationships across geographies. Whether together in the office or working remotely, our culture celebrates collaboration and achievements, and embraces the blend of physical and digital realms, ensuring that our Brandits find fulfillment and connection in their work-life journey.

Breaking Bread, Building Bonds


Our in-person hybrid teams blend the best of both worlds, coming together regularly to share meals, indulge in snacks, and celebrate milestones. These moments foster a sense of camaraderie, enabling us to collaborate more effectively, understand each other better, and ultimately, drive our collective success. Whether it's a casual lunch, impromptu snack break, or a jubilant celebration, these shared experiences form the heart of our workplace culture.

I just wait for the awkward pause and then I know it's me.

— Mike

Building Relationships

We’re always looking for talented individuals to join our team.

Join us

Building Relationships

We’re always looking for talented individuals to join our team.

Join us