
Our brands bring joy to life’s meaningful moments.
We create products and experiences that celebrate the season, elevate the experience, and inspire connection—making every moment beautifully memorable.
SINCE 2006
Founded in 2006, Balsam Brands is a privately held company that designs, sources, and distributes premium holiday and home décor products around the world.
Our Portfolio Includes:
- Balsam Hill, the world’s leading retailer of highly realistic artificial Christmas trees and holiday décor
- Balsam Hill Studio, premium souvenir ornaments inspired by vacation destinations—handcrafted to celebrate special places and memories
- GE holiday lighting and décor, offering trusted, high-performance lighting solutions for brightening seasonal celebrations
Our Story
We’ve achieved tremendous growth since our launch, but like all great things, we started small. Take a stroll through our company history and our favorite moments.
At Balsam, people come first. Success follows.
Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, sharing joy, authenticity, and doing the right thing.